Published On: September 6, 2025
Published By: Designocracy
In terms of acquiring more visibility, there is one thing that stands above everything else, which is ranking high on Google. Like it is said, "the best place to hide a dead body is on page two of Google." In today's world, not being on the first page, is the same as not being there at all. Now, let's figure out how to get more visibility on Google, which will automatically give more visibility to your business, blog, and website.
Content is indeed king, but not just any random content. There has to be a specific purpose. Google's primary focus is content that answers questions and adds value. No matter what form it is, as long as the content being blogged, products being showcased, or videos being made is useful, Google will recognize the value being provided. The benefit will be mutual.
Recall a time when you wrote content that, for whatever reason, gained a surplus of traffic. Think it was a how-to guide or a thorough tutorial that assisted individuals in resolving an actual issue. Making it personal will make the advice easier to grasp.
While attempting to cover a topic, you should take as much time to research and explain the topic as is required. While Google appreciates readable content, in-depth analysis matters, too.
Describe a time when you created content and deep down you knew it was for the sake of it. In the subsequent time, how did you adapt your methods content creation and come to learn what is it that keeps the readers engaged?
Not including the target keywords is as disastrous as including them for the sake of it. Google looks for a moderate balance. The content should have enough keywords to show relevance, but too many that the post sounds overly "keyworded".
What are the target keywords? Consider it from the point of view of the audience. What is it that they are looking for? What obstacles do they need to overcome? Once the keywords are established, utilize them in the content in a smooth manner.
Improved Google ranking hinges upon knowing how people search, and how best to meet their needs. If we take the example of a local bakery, instead of only using "bake shop," specific phrases like, "the best birthday cakes in [your city]" or "gluten-free cupcakes near me," will resonate better and capture the intended audience.
You may wish to share an example of when you was too enthusiastic in wanting to include a trending keyword and how inconvenient it was. You felt as though the concept was forced and you never gained the traffic you expected. Then reflect on how you learned the application of keywords.
A backlink is almost like a vote of confidence. When other sites create links to your content, they are saying to Google "look at this content, it's valuable." Google treats these links as an endorsement of your site, meaning there is some credibility to it.
However, not all backlinks are equal. The value of a backlink from a random blog is low, but there is a substantial difference when you obtain a backlink from a site with a high reputation, like a trusted publication in your field.
Think of a time where a prestigious site linked to your content, and you noticed a drastic increase in your site traffic. Or conversely, a case where you attempted to get a backlink but failed.
If you want to receive backlinks of high value, you need to put significant effort in creating content that is easy to share, connecting with people in your niche, and proposing guest articles or partnerships. Networking in your niche can add a lot of value, and that is where The Designocracy come in with methods to help you get backlinks for higher ranking.
User experience (UX) is an easy to grasp phrase, considering its importance with modern technology. and Google rewards website that are easily navigated, load quickly, and are mobile friendly. If a user happens to arrive on your website and finds that their experience is subpar, they will leave very quickly, and this should be concerning to Google.
Describe that time when you attempted to use a site that was very sluggish or very difficult to use, what did that do to you? Did you stay or hit back? Remember this experience, because it will help you explain the reason for why UX is so crucial.
Reduce the size of files and strategic coding, among other technical best practices, so that web pages make less heavy calls and render faster. Test and optimize your web pages on various platforms and devices, focusing on mobile first design, as a significant and growing number of users access the internet via mobile devices.
Although technical SEO sounds daunting, it merely involves configuring a website so that it can be easily scanned and interpreted by Google. This involves practices such as a lucid URL structure, correct canonicalization, and other tags, and the creation of an XML sitemap.
Perhaps, you experienced difficulties in having Google crawl your website, or you may have realized that certain pages of your site were not indexed. Elucidate on the measures you took to remedy your situation. This is an example of technical SEO strivance that many will identify with.
Technical SEO involves more advanced servers with efficient internal network layout, structure, and routing, effective link analysis to identify and repair lost or broken links, as well as strategic image placement on your site. A technical website SEO is best described by simplicity and organization of all features.
Many users are using their mobile devices more than they are using their computers for web searches. Google understands this shift and now uses a mobile first indexing approach. Google now looks at and analyzes your mobile site before evaluating your desktop version.
Imagine the last time you visited your website on a mobile device and some features were not functioning. Perhaps certain images were not loading and some buttons were so small that they could not be clicked. Explain how this experience shifted your focus to mobile optimization.
Ensure that your website conforms to the standard of being responsive. This means the site should be able to change and adapt to the size of the visitor's screen be it a tablet, mobile phone or desktop computer. Google adores responsive designs and so do your visitors.
Schema markup is one of those under the hood things that can bring tremendous value. Structured data allows search engines to interpret your content more easily. By including schema markup on some of your pages, you can increase your chances of obtaining featured snippets, those boxes that appear at the top of some search results.
Have you content shown up on your website as a featured snippet of content? Explain how this felt and how your website received such popularity.
The use of metadata helps Google's understanding of the content of your page e.g., ratings, product prices, event dates, etc. This also helps your page receive more visibility on the search results.
Most of the time google bots and crawlers overlook the search results pages. Staying relevant through finding and deleting old pages or old blog posts, or on the other hand, pages that have rich content and are still provide relevant data should help you grow. You don't have to work from scratch.
Perhaps you have a blog post that you wrote a long time ago that still attracts a lot of views. These posts need to be updated for the current context. Explain how such an update helped increase the volume of traffic on your page. Your readers will learn that keeping content updated is also a smart marketing decision.
The activity won't work if you stop with one blog post or one piece of content. Google looks for these signals to determine how much ongoing value a site continues to add over time. It takes ongoing effort to improve site performance and establish higher rankings on Google.
Describe a situation when the pace of progress or ranking was slow and how you became aware of the fact that persistence pays off.
| Strategy | Key Actions | Story Opportunities |
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1
Create Valuable Content
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Share a time when content you created gained significant traffic. What made it successful?
Describe adapting your content strategy after creating content that didn't perform well.
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2
Keyword Optimization
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Share an experience with keyword over-optimization and how you corrected it.
Describe how you discovered which keywords resonate with your audience.
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3
Build Quality Backlinks
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Tell about a time a prestigious site linked to your content and the impact it had.
Share a backlink outreach failure and what you learned from it.
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4
Optimize User Experience
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Describe a frustrating website experience you had and how it influenced your approach to UX.
Share how improving UX positively impacted your site's performance.
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5
Technical SEO
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Share a technical SEO challenge you faced (crawling/indexing issues) and how you resolved it.
Describe the impact of technical improvements on your site's performance.
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6
Mobile-First Approach
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Share a mobile usability issue you discovered and how it affected your approach.
Describe the process of making your site mobile-friendly.
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7
Use Structured Data
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Share your experience with getting a featured snippet and its impact.
Tell about updating old content that continued to perform well.
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Achieving a higher profile on Google is not something that can be achieved overnight. However, if the proper strategy is employed, quality content is produced and the right amount of time is given, prosperity will be inevitable. Improvement and constant refinement will yield satisfactory results.
Although a long journey, every single progress that is made is progress that can be made towards achieving greater visibility and more website visits.
