We develop strategies, create content, build products, launch campaigns, design systems and then some — all to inspire the people our brands care about most. User engagement and experience has become a major focus for any web-based service in recent years.
Since Richard Nixon sweated and scowled his way through the first televised presidential debate with John Kennedy in 1960, TV’s importance in American politics has been well established: Being a successful politician, or at least getting elected, requires knowing how to look good on camera.
More than 1 billion smartphones are sold in the world each year and manufacturers all face the same challenge: how to make the touchscreen glass more resistant. Screen breakage is now the leading type of phone damage. Consumers want phones that are both bigger and thinner, offsetting strides made in strengthening glass.
Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.
Albert EinsteinA high-end lingerie shop in Hong Kong is promising clients a whole new shopping experience thanks to its 3D-assisted made-to-measure service. A 3D scanning mirror at Rigby and Peller’s takes accurate measurements of a client’s bust in less than a minute, supplementing the tape measurements taken by the lingerie stylist, who can then recommend the most suitable styles and colours for each figure and shape.
With the Internet revolutionising the way we shop, customers are increasingly avoiding dressing rooms, opting instead for the comfort of online shopping that usually offers liberal return policies. In a bid to entice customers back, some shops have been testing various amenities including so-called intelligent dressing rooms that allow users to “try on” different items without having to actually change clothes.
Going one step further, the recent Fashion Tech in Tel Aviv aimed at bringing together the worlds of fashion and technology to see how the two can work together.
Getting a lot of attention at the Frankfurt auto show was the Porsche Mission E, a futuristic, sleek, fully electric sports car from the German luxury car maker. Unlike anything on the road at the moment, it has no rear view mirrors, but instead relies on cameras to cover the blind spots. Capable of travelling 500 km on a single charge, it can replenish its batteries within minutes.
A taste of the car of the future according to its maker: “Since with a concept car you would like to really give a glimpse of the future, you have as a designer much more freedom. You can dare to do things that at least nowadays are not yet legal, but you hope that they will become legal in the future. So we have more freedom,” says chief designer Michael Mauer.
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